Branding Standards for
VB Rescue Kempsville
Overview
The VB Rescue Virginia Beach logo is standardized and cannot be altered in any way, however, there are allowable imprint color options, dependent on the background color. Whenever you use the logo, it should be surrounded with clear space to ensure its visibility and impact. No graphic elements of any kind should invade this zone. Available formats include a vertical and horizontal layout as illlustrated above. Either are acceptable. Color options for imprint purposes, dependant on background color, illustrated below.
For imprints on white, a full color logo or a one-color dark blue or black imprint can be used
For imprints on very light colors, a full color logo or a one-color dark blue or black imprint can be used
For imprints on dark colors which don’t coordinate well with blue, a white imprint is preferred
For imprints on dark blue, use an all white imprint or white with light blue logo
For imprints on black, use an all white imprint or white with light blue logo
Incorrect Use of Logo
Do NOT change logo colors
Do NOT skew logo
Do NOT apply shadows
Do NOT compress or stretch
ONLY use light logo on dark backgrounds
Do NOT rearrange logo
Chesapeake Beach Color Palette
VB Rescue Dark Blue
Pantone : 541C
RGB : R0 G60 B113
CMYK : C100 M84 Y30 K16
HEX : #003C71
VB Rescue Light Blue
Pantone : 660C
RGB : R64 G126 B201
CMYK : C76 M45 Y0 K0
HEX : #407EC9
Kempsville Green
Pantone : 553 C
RGB : R40 G71 B52
CMYK : C78 M47 Y77 K49
HEX : #284734
VB Rescue Typography
Headline Font
Open Sans Extra Bold
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
Body Copy Font
Open Sans Regular
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz