Branding Standards for

VB Rescue EMS

VB EMS
VB EMS

Overview

The VB Rescue Virginia Beach logo is standardized and cannot be altered in any way, however, there are allowable imprint color options, dependent on the background color. Whenever you use the logo, it should be surrounded with clear space to ensure its visibility and impact. No graphic elements of any kind should invade this zone. Available formats include a vertical and horizontal layout as illlustrated above. Either are acceptable. Color options for imprint purposes, dependant on background color, illustrated below.

VB EMS | White Shirt

For imprints on white, a full color logo or a one-color dark blue or black imprint can be used

VB EMS | White Cap
VB EMS | Grey Shirt

For imprints on very light colors, a full color logo or a one-color dark blue or black imprint can be used

VB EMS | Grey Cap
VB EMS | Orange Shirt

For imprints on dark colors which don’t coordinate well with blue, a white imprint is preferred

VB EMS | Orange Cap
VB EMS | Blue Shirt

For imprints on dark blue, use an all white imprint or white with light blue logo

 

VB EMS | Blue Cap
VB EMS | Black Shirt

For imprints on black, use an all white imprint or white with light blue logo

 

VB EMS | Black Cap

Incorrect Use of Logo

Do NOT change logo colors

Do NOT change logo colors

Do NOT skew logo

Do NOT skew logo

Do NOT apply shadows

Do NOT apply shadows

Do NOT compress or stretch

Do NOT compress or stretch

ONLY use light logo on dark backgrounds

ONLY use light logo on dark backgrounds

Do NOT rearrange logo

Do NOT rearrange logo

Chesapeake Beach Color Palette

#003C71

VB Rescue Dark Blue

Pantone : 541C
RGB : R0 G60 B113
CMYK : C100 M84 Y30 K16
HEX : #003C71

#407EC9

VB Rescue Light Blue

Pantone : 660C
RGB : R64 G126 B201
CMYK : C76 M45 Y0 K0
HEX : #407EC9

#F48D21

EMS Orange

Pantone : 715 C
RGB : R244 G141 B33
CMYK : C1 M53 Y99 K0
HEX : #F48D21

VB Rescue Typography

Headline Font

Open Sans Extra Bold

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz

Body Copy Font

Open Sans Regular

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz